18. Advertisement Research

As we can see from the advertisement there isn't much we can say about the location. He has chosen not to show us a location in the advertisement because he could have wanted to keep it simple so that the audience didn't have to think about the message or meaning behind it. It also allows him to have this orange filter over the advertisement, Ed Sheeran is known for being ginger and he has chosen to embrace this and has made it the main colour of his album and the advertisement to go with it.



In this album cover we have been give a location, the genre for this album is country, folk rock, which is told to us by the location used. It seems like they are standing in a farm or a field which would reinforces the idea that their genre is folk rock as as the audience we would think of a farm or a field when we think of locations for folk music.

These are different advertisements used to promote new albums in the folk rock/pop genre. As we can see there are some differences and some similarities in the advertisements. The similarities in the advertisements are that they all have the artists in them, they all have the name of the artist and the name of the album in clear easy to read writing. They all tell you something about the price or where you can buy it from. However, only one shows the website of the artist for the audience to find out further information. Only one shows a list of songs on the album, two show what the album looks like. They all use similar text, white and fading away. Ed Sheeran's is a lot brighter then the other two advertisements