20. Audience Research 2

Here we can see from my audience that the majority are female, this could be that I should aim my music video at a female audience rather than a male audience.

This pie chart is showing the age range and we can see that 57% of the audience were 17-19. This will help me when making my video as I can aim it at my age group.

This graph is showing me that 26% of people we asked preferred folk rock music, this helps me because I wanted to do a folk rock music video and now I know that most people prefer it to other genres.

This question was asked about folk rock music videos and it is telling me what costumes most people would expect to see in folk rock music videos. As we can see it is indie clothing such as chinos and shirts.

This graph is helping in the making of my music video because I know that my target audience will be expecting to see a lot of close ups and some mid and long shots. This means when making my music video I can use these shot types to keep my audience happy.  

This bar chart helps show me what type of artists my target audience like. As we can see from the results that Ed Sheeran is the favoured artist followed by Mumfrd and Sons. This will help me make a decision on which artist to chose as I know that my audience will like a song from Ed Sheeran or Mumford and Sons. 

This pie chart helps tell me what types of instruments I will need to get, this will help make my music video successful because my target audiencnce expect to see these instruments, most people want to see guitar and banjos in the video as they are seen in the genres music videos.

This chart is showing me what the audience want to see on the cover of the album. From the results we can see that the mostcommon album has the name of the album on, and a picture of the artist with his/ her name. By using these results I can make a album cover for my song and it will be aimed at my target audience as they have told me what they want to see on it.

My target audience have also given me type of effects that they wold expect to see in my genre music video. The top two effects that my target audience want to see are slow motion and filters and from my other research I have seen that these two effects are used commonly in my genre of music videos. They have also given other effects to think about such as overlays and the use of colour.

Overall, my target audience have given me a lot of information to take in and I know who my ideal audience member would be. They would be female, aged 17-19, they enjoy folk rock music and like to listen to Ed Sheeran and Mumford and Sons. My target audience have also given me the type of costumes and effects that I should use in my video to help me make it successful and look professional. They have also helped me by telling what type of instruments I should use to make it look likle a professional piece of work. My research has also told me what I should put on album cover, things such as a picture of the artist and their name, also the name of the album.

19. Audience Research

This is my servey about folk rock music genre, it will allow me to see what different people expect to see in folk rock music videos. This will help me make my music video as I will know what my target audience wants to see. It also allows me to see their favourite artist from the genre so it could give me ideas to who and what song I chosen to do.

18. Advertisement Research

As we can see from the advertisement there isn't much we can say about the location. He has chosen not to show us a location in the advertisement because he could have wanted to keep it simple so that the audience didn't have to think about the message or meaning behind it. It also allows him to have this orange filter over the advertisement, Ed Sheeran is known for being ginger and he has chosen to embrace this and has made it the main colour of his album and the advertisement to go with it.



In this album cover we have been give a location, the genre for this album is country, folk rock, which is told to us by the location used. It seems like they are standing in a farm or a field which would reinforces the idea that their genre is folk rock as as the audience we would think of a farm or a field when we think of locations for folk music.

These are different advertisements used to promote new albums in the folk rock/pop genre. As we can see there are some differences and some similarities in the advertisements. The similarities in the advertisements are that they all have the artists in them, they all have the name of the artist and the name of the album in clear easy to read writing. They all tell you something about the price or where you can buy it from. However, only one shows the website of the artist for the audience to find out further information. Only one shows a list of songs on the album, two show what the album looks like. They all use similar text, white and fading away. Ed Sheeran's is a lot brighter then the other two advertisements

17.Record Label Research

15. Genre Research 3

The conventions of my chosen genre are:

• Indie Clothing with a modern take on it, such as leather jackets and shirts etc. 

 As you can see in this clip from James Blunt 1973, we can see that he is wearing these indie clothes and they match the type of music he is singing. We can also see the indie folk clothing from the clip of Mumford and Sons Little Lion Man. These are the type of clothes that I will be looking to wear in my music video as it suits the genre. The type of clothing worn is very fashionable at the moment which is why they would be wearing it as it would allow the audience to connect to the video.

• Close ups of lip syncing

 As you can see Mumford and Sons use the close up of lip syncing to show the passion and facial expression in the face. If we saw this in a mid or long shot the audience wouldn't be able to see so much detail in their face. We also see the clip from Ed Sheeran Lego House where he also lip syncs and it helps show the audience it is in time and it looks like he is singing it even though Ed is singing and Rupert Grint is lip syncing

• Long Duration Shots

As we can see in Ed Sheeran Small Bump shot duration is quite long, and this works well with the pace of the song, most of the songs I have looked at are quite slow paced and gentle which makes these types of shots perfect as the track in doesn't make the audience so bored, where as if the shot was still then it would be a boring shot and the audience would move on. We also see another long duration shot in James Blunt 1973, it also has a camera movement which doesn't make it seem that long as it keeps the audience interested. This helps create a sad mood as the long shots seem to slow us down and make us feel sorry or worried.

• Slow Motion

 Again from Ed Sheeran Small Bump we can see that slow motion is used when the little girl is running, this effect was also used in other videos that I have researched, which shows to me that with slow songs, slow motion could be a good idea. Also at the start of Mumford and Sons Winter Winds we see more slow motion which makes the audience look into more detail to what they are running from and why. This also helps the mood as they can slow the mood down and make us feel worried or make us feel sad.

• Instruments

 When listening to my genre I could here the same types of instruments used, and I thought they would be key to making a successful music video in my genre. So this clip from Mumford and Sons shows the type of instruments that I will be wanting to use. We also see instruments in Mumford and Sons The Cave, this time they aren't played by the band but it's the instruments we would expect.

These are the main conventions of my chose genre, as you can see from my examples that they are used in different artists videos and if I want to make a successful music video for the folk rock genre then I have to looking to use these conventions in my own work. The different conventions are also used to help create a different mood or feeling for the audience.

16. CD Cover Research

Conventions of a music CD Cover.

Here is the CD cover from The Script:

In this album cover we don't get to see a location, this keeps the audience in the known, it also keeps with the abstract hands as the audience may not understand what the meaning of the hands are. Having no location can be mysterious and makes the audience think about why there is no location. The artist have chosen to show us these hands. The front of the album is to hands holding each other, this could be telling the audience that the band are close friends and that they are one with each other. It helps show the audience how close they are. 

Here is the CD cover for James Blunt:

The font used is very stylish and exciting, he could have used arial which would have made it seem formal and boring, by using this font it shows the audience that it is an exciting stylish album which is not formal and therefore is great to buy. The location for the album isn't very clear as we are not seeing a main focus from the area he is in. We would suggest that it is in a different country as the color of the house and the type of trees surrounding the house. By him using this different country he could be trying to tell us in a discretely that he has gone to this place to get away with his kid and the album will help us get away if we need to. 

Here is Mumford and Son's CD cover:

When first looking a the images you may think about where they are and why they are there. We would think of them as being abstract, but once we look into them we can start to pull out different bits of information. The shop we see is in London, this could tell us that the artist are British and are proud of this. It could also tell us that this is a high quality album as London is one of the worlds most important capitals. 

As you can see in all three CD covers there are very similar conventions such as the abstract images which link to the album by a song or a message, the fonts used are all unique and exciting. The information that is given is mostly the same. Things like the record company and the list of songs on the album appear. There is always a bar-code on the back of the cover. However on the Mumford and Sons CD cover the artists appear on it, this doesn't happen on the two CD covers. This could be because Mumford and Sons are not as well recognized  by the public yet so they want to try and get their name associated with them and their faces. But even when they appear they look like shop dummies, which still gives off the confusing strange feel about it like the abstract places and objects used on the other CD covers. The covers help shape the audience perceptions to the artists, this will help sales for the artist as the audience will want to hear the music after seeing the CD covers.

14. Genre Research 2

Genre 2 on Prezi

13. Genre Research 1

Mood Board This is my mood board, as you can see there are some artist from the genre I have chosen. There are also some of the instruments that are used in folk rock music. This mood board will allow me to know what i will need to create a successful folk music video.

11. Theories 3

An example of Illustration would be the music video Friday by Rebecca Black, this is a good example as when she is singing we see a shot of the lyric, when she says "wake up at 7:00 am" we see an alarm clock showing 7:00 am. Another example in this video is when she sings bus stop we see the bus stop sign, there are many more examples in this video.

Foo Fighters Learn Too Fly is a good example for Amplification as the whole band dress up as different character and sing there song. They are in role as different characters on this plane singing there song.

 
As you can see the characters take on many roles such as pilots, passengers etc. They make the roles comical so the audience know it is them and the audience can have laugh at them.

An example of Disjunction is Katy Perry Last Friday Night, in this video we see Katy take on a new role, she dresses differently to how her fans would expect her to. In this video Katy can use this technique because everyone knows who she is and what she looks like, so when we see her like this we are shocked, but if they didn't know who she was it wouldn't have had the same effect because the audience wouldn't of known what she normally looked like.

10. Theories 2

 

9. Theories 1

12. Low Budget Ideas

From Watching these two music videos I have learn't that if you are filming a fast paced music video of any genre then you need to have fast paced editing which matches the beat of the of the music itself. This will help your video look like a professional video.

I know that the location and costumes you use have to be chosen with great care, as in "Just Got Paid" if they didn't wear suits and fashionable clothes the video wouldn't have been so successful. Also with this video the locations are key with the studio and nice house as it makes it seem like a real boy band music video.

There are a lot of camera shots and angles used in both of these videos, from extreme close ups to extreme long shots. This is key because it keeps the audience entertained, because if they were seeing the same five shots over and over again they would get bored easy, also what happens in the shots changes which is also key.

In the "Ah-Ha" music video colours are key, the reds and blacks used really make the video seem professional and were filmed. It makes the audience entertained, and the colours help tell the audience what type of genre the music video is.

8. Conventions Of A Music Video

Close-ups- Are used to show facial expressions and to show the lip syncing.



Mid-shots- Are used to show some lip syncing but mainly to show action.




Long-shots- Shows action and they story line of the video.


Extreme-long-shots- Show the location of the video.


Lip-Syncing- This is used to show the audience that the artist is singing the song in the video.


Effects- These are used to make the video interesting.
Montage-Editing- This is used to show a long period of time in only a few minutes or seconds.
Continuity-Editing- This is used to show the audience the story line.

Camera-angles- These are used to help show status and it makes the video interesting.

Camera-Movements- These help the video entertain the audience.

Props- These are used to entertain the audience but also instruments are used to play the song.
Costumes- These help the story line progress and makes the situation clearer for the audience.



Lighting- This is used to help set the mood or help show what is happening in the scene.

7. Analysis Of Rock Video 3 - My Chemical Romance "I'm Not Okay"

6. Analysis Of Rock Video 2 - Green Day "Basket Case"

Green Day - "Basket Case" on Prezi

5. Analysis Of Rock Video 1 - Blink 182 "All The Small Things"

4. Analysis Of Pop Video 3 - Train "Drive By"

Location:

In this music video there are two main locations, The first is in the city and it is an apartment. We see this shot as a mid shot and the city is behind the main character. The city is normally seen as a busy stressful place and by the expression of the character we can tell that he isn't happy. The second location is in the countryside where we see it as a big, open free space. The character seems happier in this location. There is a big comparison between the location as one is all buildings and no grass, and the other is all grass with no skyscrapers only small cottages. 

 Clothes:

In the video there is a lot of characters, some more important then others and the main characters are wearing very stylish clothes which will get the audience to see them and think that that is the style so the audience will copy the video and wear the same clothes as the characters in the video. The main man has a black leather jacket  with black jeans and the main female wheres a black leather jacket too and she wears a summer dress under her jacket. 

Cinematography: 

There are many shot types in the video, most of the singing is performed in a close up or mid shot, but there is a use of long shots and extreme long shots, when the cars are driving we see them in long and extreme long shots, we also see the countryside in long shots which shows the audience that it is free and open unlike the city. There are also camera angles used in the video. The best example of this is when he pulls up in his car at the end and he looks up at her, this is down in many films as it is giving the female the power because he was in the wrong by leaving her. 

Props and Effects:

There aren't many props in the video but the main one throughout the video are the cars used. All of the cars used are very stylish and colourful. Lighting blue and yellow and red are used to grab the audiences attention. The models of the car are also very cool and wanted by the audience. It makes the man seem as if he is wealthy and stylish which means the audience will want to be like him. There aren't many effects in the video either, with only a couple of flares used to exaggerate the sunshine to the audience, and there are some filters used to make it seem more yellow/orange again to exaggerate the sunshine to the audience, it makes it feel much more happier and warmer for the audience. 

Continuity/Montage Editing:

The video is in continuity editing with bits of montage as we start with on the phone but then having flashbacks of the past of how he and the woman were close together and had a good relationship, during the flashbacks we cut to present times of him driving to meet the women,and after the final of the flashbacks he arrives at a country club where he tells the women how much he loves her. 

Concept/Narrative:

The music video is about a man that has an argument with his girlfriend driving to find her, as he is driving to meet her he is having flashbacks of how things use to be between the two of the in the past. By time he finds her at the country club he has found some people from a car convention and has brought them along to tell her how much he loves her and how he is sorry.